Real Estate News

Now You Can Buy a Home in the Same Place You Buy Your Socks

Written By: Jaymi Naciri
Wednesday, August 7, 2019

The online retailer just announced a new partnership with Realogy Holdings, umb>

ldquo;Realogy Holdings Corp. NYSE: RLGY, the largest full-service residential real estate services company in the United States, today announced in collaboration with Amazon the launch of TurnKey, a new homebuying program that simplifies the process of finding and settling into a new home,rdquo; the company said in a >

To be specific, ldquo;Amazon is not getting into real estatemdash;we are leaving that up tonbsp;Realogynbsp;,rsquo;rsquo; an Amazon spokeswoman said on Barrons. ldquo;We simply work with industry leaders, including Realogy, to help customers enjoy all the benefits smart home products and home services provide.rsquo;rsquo;nbsp;

The program will operate according to a three-step process, said Amazon:

bull;nbsp;ldquo;Get matched with a hand-selected, local real estate agent
bull;nbsp;Find and purchase your new dream home with your agentrsquo;s help
bull;nbsp;Get thousands back in Amazon move-in benefitsrdquo;

Its that third bullet that has homebuyers really excited. How it works is this: Once the home closes escrow, buyers will receive between 1,000ndash;5,000 in fully installed Amazon smart home products and Amazon home services. The amount is determined by the purchase price of the home.nbsp;

ldquo;The benefits could include deep cleaning or a handyman who will install shelving or mount a TV, for instance, as well as a lsquo;curated suite of smart home productsrsquo; installed by a professional vetted by Amazon,rdquo; said CBS News. ldquo;Not everyone will receive the 5,000 in Amazon devices and services,rdquo; ldquo;The top amount will only be given to buyers who purchase a home that costs at least 700,000.rdquo;

TurnKey has kicked off in 15 major U.S. markets: Los Angeles; San Francisco; Sacramento; Seattle; Phoenix; Dallas/Fort Worth; Charlotte, NC; Chicago; Atlanta; Minneapolis/St. Paul, MN; Denver; Tampa., FL.; Orlando, FL; and Washington D.C.


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