Real Estate News

Three Ways to Successfully Negotiate Realtor Commission


Written By: Ben Mizes
Monday, October 28, 2019

Real estate agents are vital to the sale process. Depending on the circumstances, they can get an average 30 higher sale price than trying to sell your home yourself. Obviously, this makes their help worth it, but if you could pay less for the same service that would be ideal. After all, 6 on a 300,000 home is 18,000 mdash; no small chunk of change

The good news is that itrsquo;s possible to successfully negotiate realtor commission and save. Check out three ways here.

Know the Market

Like most things in real estate transactions, realtor commission is negotiable. In fact, by law agents canrsquo;t say that commission is a set X-amount in their market. However, about 6 is the average industry standard and what most people end up paying.

However, if you know the market well and understand that it is a sellerrsquo;s market, you may have some bargaining power.nbsp;

A sellerrsquo;s market means that there are proportionately more buyers than inventory, making it very easy to sell homes. In fact, in strong sellerrsquo;s markets, itrsquo;s possible to get an offer within days or even hours of putting the home on the market. You may even enjoy the sellerrsquo;s dream of having several buyers competing for the home.nbsp;

In that case, itrsquo;s easy to sell the home and the agent wonrsquo;t have to put as much effort into the sale. You can use this to your advantage when negotiating the commission. The agent knows it will be an easy sale and may have no problem accepting a reduced commission.

Just remember, yoursquo;re pitting yourself against a master negotiator. Be sure to read up on how to negotiate before you begin that conversation.

Discuss Your Needs

What if your market isnrsquo;t a strong sellerrsquo;s market at the moment? Will you be stuck paying full price?nbsp;

Well, how good are your negotiating skills?

This is a great tactic if you have a bit of real estate experience yourself. You may not require all of the agentrsquo;s skills. For example, you may be willing to handle buyer walkthroughs yourself or you can write the marketing materials. Perhaps you already have a buyer, which is a huge part of the agentrsquo;s job, and you just need help navigating the rest of the transaction.nbsp;

If you ask them for it, many agents will provide you with a list of services they offer. If you donrsquo;t need everything they offer, they may be willing to amend their service package and drop their price to accommodate.

Established Real Estate Referral Network

Hands down the easiest and most efficient way of saving on realtor commission is by using an established real estate referral network. These networks have already done all the hard work for you.nbsp;

A big part of an agentrsquo;s job is finding new clients. Unless they are investors, most people donrsquo;t make frequent real estate purchases. Agents are lucky to get a handful of repeat clients.

By streamlining and handling marketing services for thousands of agents, a referral network makes it possible for the agents to spend more time selling homes. Without all the extra marketing work on their plate, the agent can provide the same full real estate services to their clients for a reduced price.nbsp;

Find your agent through one of these companies and you could save thousands on your home sale. As a bonus, you also donrsquo;t have to worry about investigating the agent beforehand. The referral network has taken care of that for you too. They donrsquo;t work with agents who donrsquo;t perform well mdash; and that includes offering top-notch customer service.

Just be sure to pick a reputable network. Some companies offer this type of service at rock bottom prices because the agents provide subpar work.nbsp;nbsp;

Why Pay More Than You Have To?

Selling a home is expensive enough, why pay more in realtor fees than you have to? Check out one of these ways to successfully negotiate realtor commission before you put your home on the market. You have nothing to lose and thousands of dollars to gain.



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Updated: Friday, November 22, 2019


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