Real Estate News

How To Support Anti-racism With Your Home Buying Or Homeowner Dollars


Written By: Jaymi Naciri
Tuesday, July 14, 2020

In that vein, were posting a list of companies who have been outspoken in their support of racial equality. For the purpose of this article, were focusing on those that are in some way >

This is not meant to be a comprehensive list, and we invite you to add anyone we missed in the comments.

Look to your lender

Choosing between financial institutions for a purchase or refi? Bank of Americanbsp;pledged 1 billion over four years to help communities across the country address economic and racial inequality and said the commitment will include programs such as virus testing and other health services, especially focusing on communities of color, support to minority-owned small businesses, and partnerships with historically black and Hispanic educational institutions, said Forbes.

Buy some appliances or new flooring at Lowesnbsp;

The home improvement store has given 25 million in grants to help minority businesses reopen, said CNBC. The companys CEO has also challenged other executives to do our part.

Change your cellular carrier

When it comes to cellular companies, so far its Verizonnbsp;leading the way. The company has committed 10 million, which will be split betweennbsp;The National Urban League,nbsp;NAACP,nbsp;National Action Network,nbsp;Leadership Conference for Civil and Human Rights,nbsp;Rainbow Push Coalition,nbsp;National Coalition on Black Civic Participationnbsp;and the nbsp;NAACP Legal Defense and Educational Fund.

Get your sweat on

Since its not super safe to be in the gym right now, anyway, get a piece of home equipment for your new place instead. Pelotons 500,000 donation to thenbsp;NAACP Legal Defense and Educational Fund makes this an easier decision.

Order some dinner

Get a meal delivered from your fave new restaurant by DoorDash, who has announced theyre donating 1 million to the cause, including 500,000 tonbsp;Black Lives Matter.

Support your favorite million-dollar lister

You may not be in New York or in the multi-million-dollar price range to use super-agent Ryan Serhants services, but you can support him from afar and perhaps youll learn a few things about negotiating by watching his show, Million Dollar Listing New York. Serhant has pledged to personally [match] any individual donations up to 5,000 per person, adding that hes listening when it comes to any other ideas in which he can help.nbsp;nbsp;

Book an Airbnb

Once its safe to travel again, keep in mind that Airbnb is donating 500,000 to be split between the NAACP and Black Lives Matter.nbsp;

Get some new sheets

Brooklinen already has some of the most coveted sheets out there, and the company has now announced plans to donate an undisclosed amount of money to the right partners as the needs of the movement change, said Yahoo.

Get some custom dcor

Etsy donated 1 million, which will go to the Equal Justice Initiative and Borealis Philanthropys Black-Led Movement Fund.nbsp;

Carefully consider your agent or real estate partner

Some agents and real estate companies are being loud about their feelings and their plans to better support racial equality. CEOs at Compass and Keller Williamsamong others, detailed steps their companies are taking to address racism in the real estate industry and inside their offices, said Inman.nbsp;

The Real Deal notes that, Major landlords including Brookfield Property Partners and Empire State Realty Trust say the destruction of property and looting pales in comparison to the social issues driving the protests. In the context of the larger movement thats afoot right now, we think its a small consideration,nbsp;Brian Kingston, Brookfields CEO, told them. In the sense that these protests and this movement is about fair and equal treatment for all Americans, we support that wholeheartedly.

Los Angeles-based brokerage Ashby amp; Graff silenced their social media accounts so that we may lift up and amplify the voices of organizations working on racial equality, challenged businesses across America to stand in solidarity with minorities in our country who are fighting for survival, and announced they will be making a donation to the NAACP Legal Defense and Education Fundnbsp;to assist in their fight for racial justice.

Pam Liebman, CEO of the Corcoran Group, wrote in an email to agents, I can no longer be silent, according to The Real Deal. The murder of George Floyd is an abomination. Its more unwelcome evidence as if we needed it of a specter thats haunted this country for four hundred years. Today, you have my word that we are taking a microscope to this company and we are redoubling our commitment to inclusion and justice.

Nest Realty wrote a blog post in which they proclaimed their outrage and promised to stand with the black community against racial injustice, and the hatred that feeds it. We strive to be inclusive and respectful. Open hearts and minds lead to big ideas, better >

Buy some Legos

The Denmark-basednbsp;Lego Groupnbsp;said it will donate 4 million to organizations dedicated to supporting black children and educating all children about racial equality, said Forbes.nbsp;

Keep reading Architectural Digest

The magazines online portal has been using its platform to highlight and showcase black-owned design and dcor businesses. If youre looking for more ways to support black-owned businesses, shopping with them is a direct way to make an impact. Weve compiled this listwhich is by no means exhaustiveof some of our favorite black-owned brands and new finds.

Keep watching HGTV

You likely werent going to stop anyway, but you can feel even better about watching shows like Property Brothers with star Jonathan Scotts proclamation that he will use my voice, my platform and my vote to affect lasting change, said House Beautiful. He also vowed to donate to four nonprofits working nationwide: the NAACP,nbsp;Fair Fight,nbsp;The Conscious Kid, andnbsp;the ACLU. His brother and co-star, Drew, commented that he believes, We can use this rage to fuel change and justice, peacefully. Its hard to find words... but I have a duty to learn all that I can to help. Donate if you are able, have conversations that might be uncomfortable, help the helpers.

Celebrate with some ice cream

If youre looking to celebrate your accepted offer, or drown your sorrows because you cant find the right house, for that matter, how about some Ben amp; Jerrys? The companys public statement about Floyds death is some of the strongest messaging out there.

Four years ago, we publicly stated our support for thenbsp;Black Lives Matternbsp;movement, they said in a manifesto that begins: We must dismantle white supremacy. Today, we want to be even more clear about the urgent need to take concrete steps to dismantle white supremacy in all its forms.



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Updated: Tuesday, July 14, 2020


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